Need tax support to keep the buses rolling?
No Problem.
All it takes is the right message.
Created by the right agency.
The referendum to fund the Lexington, KY, public transit system through a tax hike had already failed twice, but this time, LexTran depended on the voters to keep the buses running. So AD-SUCCESS reminded voters that THEY depend on LexTran to keep the city running. When you look at it that way, a little tax increase is a lot less painful than the alternative. Result: the referendum passed 52%-48%.
LexTran Referendum
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Transit Vertical Market Articles
You can take it with you – handout CD-Rom is super sales tool for health club and Best in Show
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Healthcare Vertical Market
You can take it with you – handout CD-Rom is super sales tool for health club and Best in Show.
Portable is the key adjective in the Louisville Athletic Club new media sales tool story: a sales goal success rate of 160%, and Best in Show recognition.
Portable is the key adjective in the Louisville Athletic Club new media sales tool story: a sales goal success rate of 160%, and Best in Show recognition.
Your ride is out there - and so is a killer ad campaign
Posted in:
Transit Vertical Market Articles
Your
ride is out there – and so is a killer ad campaign
The inspiration for this public transit campaign may have been science fiction, but 81% recall & a big jump in rider numbers are just the facts, ma’am.