Portable is the key adjective, however, in the new media success story of a posh Louisville health club.

AD-SUCCESS created a credit card sized CD-ROM handout that took viewers on a virtual tour (via 3-D animation) of the yet to be constructed Louisville Athletic Club (LAC).

The easily distributed interactive sales tool was so effective, LAC exceeded its pre-opening membership goal by 60%.

Nothing virtual about a 160% success rate.

And, the CD-ROM impressed industry pros so much that it was honored with an International MANNY Best in Show award.

Nothing virtual about that, either.

The CD-ROM, however was but one chapter in a long, successful relationship between AD-SUCCESS and LAC. The story began as AD-SUCCESS positioned Lexington Athletic Club as the city’s premier health & workout facility. Success bred success, and the Lexington operation added locations in Louisville (KY), Nashville, Franklin, and Murfreesboro (all in TN).

CLICK HERE to view the CD ROM

CLICK HERE to view TV ads for LAC

(SHOW “I have Curves” Spots)